PROFILES


Chris Campbell

An accomplished professional with a track record of success in senior Commercial, Purchasing and Product Management roles. A strong, vision-driven, and intelligent manager capable of establishing and growing new functions and processes within large organisations. Able to manage  in complex market-places, providing sound and actionable commercial strategies, and communicating these to stakeholders across all levels of organisations.

Previously employed in roles with Leisure Link / Inspired Gaming Group, First Leisure, Sega, and Rank.

Experienced within the UK Leisure industry and particularly Gaming, Betting, Third Party Service Operations and Mobile Computing..

Core skills

  • Purchasing, Negotiation and Supply Management in business critical roles.
  • Capital Budgeting and Control with track record of delivering high quality and low cost 
  • Experienced Commercial Manager within complex service-based businesses.
  • Strong analytical mind, ability to recognise and develop innovative strategies.
  • Strong client facing communication skills at all levels.
  • Senior Sales / Account Management experience with major UK Leisure and Pub Retailers. 
  • Excellent Knowledge of UK Gambling Act and associated Regulation.
  • Product Development and Life Cycle Management in fast changing, competitive market places.
  • New Product Introduction Process design and implementation.
  • Experienced Change Manager, proven problem solving and process improving skills.
  • Flexible approach and hands-on management style.

REFERENCES
 
"Chris was instrumental in managing Inspired Gaming Groups responses to formal Consultation during the implementation of the Gambling Act 2005. In particular Chris compiled and drafted the Groups replies to Technical Standards Consultation Papers helping to crystallise specific areas of interest, thoroughly researching implications or options and formulating considered and practical responses. His attention to detail and ability to understand and translate complex technical information to non-technical stakeholders was vital in this process. This was a critical juncture for the Industry. His practical, knowledge based and pragmatic approach had a direct influence on how much of the legislation was finally implemented. His input was exceptional." 
RUSSELL HOYLE, CHAIRMAN, INSPIRED GAMING GROUP.

"For several years Gala Coral Group, along with Leisure Link, have benefited from Chris Campbells pragmatic and professional approach to Purchasing and Supply Management to ensure that our sites can offer the best possible product at the lowest possible cost of purchase and ownership and without any compromise to quality. His commercial skills and business knowledge were also demonstrated in his drafting of the Operational Standards of Performance that formed a key part of our most recent contract renewal with IGG."
PETER HANNIBAL, GROUP GAMING DIRECTOR, GALA CORAL.
Addaptus Consulting (2012)